How To Choose The Right Business Name? - Dash101

How To Choose The Right Business Name?

Business Name

You can think of the most brilliant eCommerce idea, but it will still be affected by something as little as the name of your online store. Having a strong brand presence gives you an upper hand when you’re just starting a business. Some may even call the name of your business, your brand’s most valuable assets. Here are ways on how you can choose the right name for your eCommerce store.

Things to keep in mind while naming your online store

It is important to find the right name for your business, this will make your business stand out from others. If you’re struggling to find the prices to generate a killer name, here are a few pointers for you.

Short and Simple

Keeping it short and simple always works! You don’t want to settle on a name that people can’t remember. A short name makes it memorable, easy to pronounce, and effortlessly fits into the header of your online store’s homepage. It can be difficult to settle on a name as it is a big world and there’s plenty of room for creativity.

Here are a few strategies that you can try

  1. Try out combinations of short words. They could even be wording that rhyme.
  2. Feel free to experiment and make up a word. Google, eBay, and Skype have recognizable names 
  3. Use a word with a personal meaning. It could be relevant to your or your business.

Be Unique

Conduct research to discover the names of your potential or direct competitors. Take it into consideration and come up with something different. The challenge is to stay true to your niche, the products that you’re selling without imitating your competitor’s business name in any given way.

Consider your Online Presence

Once you’ve got a list of potential names. Find out if your chosen domain is available for registration, Preferably, choose .com as its extension. Don’t let choosing a name cause you to procrastinate.  Everything is open to change, however, having a solid domain right from the start adds value to your brand.

Get Creative with your Domain Name

If for your chosen name isn’t available, don’t panic. You still have the option of using a different TLD. The reason .com is the suggested option; it’s because everyone recognizes it easily. Some engine experts believe Google isn’t friendly to lesser-known domains. You’ll be able to rank higher as a .com if you have a high-quality site.

Find Inspiration

If you still are short of business name ideas, give yourself themes to think about. Sit back and relax.  Look for a business name that has nostalgia or speaks to attend. Inspiration can strike anywhere. Listen to conversations, survey your surroundings, and consider your usual expressions and mannerisms.

Finding the perfect name can be quite a daunting task. But it is a crucial step for any business.  Put in the time and thought in naming your online store. That’s how customers will come to know, recognize, and start talking about you. If the name’s too difficult to remember, you can miss out on a lot of word-of-mouth marketing.

If stuck, Dash101 is your perfect go-to eCommerce store builder that helps you to create a perfect eCommerce store with the right domain name and theme in just a few clicks. Check out thousands of available options and create an online presence hassle-free.


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