The Podcasting industry is witnessing rapid growth with an estimated 40 million podcast listeners in India. New firms and shows are the sole reason for such growth in this industry. Through a podcast, a user can reach its audience and grow their business through his quality content. Here are 4 ways to get started with your podcast business online.
There was a huge growth of 60% in the podcast listeners in India, in the year 2018. Since then, this industry has been growing at a good rate with more users joining as podcast creators and listeners. With such promising stats, a content creator should not wait to learn and to start a podcast. You don’t need to have a lot of technical knowledge to start a podcast, neither do you require a lot of investment.
Let’s take a look at the steps on how to start a podcast:
Firstly you need to plan your content!
What are you going to speak about? How long is the episode going to be? the topic and the format. All of this should be prepared and planned well beforehand to ease the process.
Design the artwork for your podcast
Make sure you design an attractive artwork for your podcast. You can use different artworks for different albums of your podcasts depending on the topics of your episodes. To brand your podcast, you can write a good description for your podcast or for each episode. Ensure that the descriptions are short and engage the users in listening to your content.
Edit your Audios
You need to edit your audio files after recording the content. Once you’ve finished recording yourself, listen to your audios and edit the files to make it sound professional avoiding any major disturbances or lags in the audio.
Using a microphone is always recommended for beginners, whereas professional equipment is also available which provide quality audio and editing.
Now you need to find a good platform to host your podcasts. Some of the specialized platforms hosting podcasts like Anchor, Castbox, etc.
You are now ready to distribute your podcasts on different platforms. Users can also publish their podcasts on Spotify, Google Podcasts and Sound Cloud. Podcasts are found to be growing in popularity and thus leaving users with no reason to quit building their podcast network.
Comparatively, the podcast business is cheap and easy to develop. Day by day, users listen to different types of podcasts subscribing to various podcast networks, or downloading the audios.
Podcasts give the creators the freedom of producing or reproducing the content by themselves. Podcasting is not only an exciting medium for content but also a good option for business for content creators as podcasters usually earn money through their listeners depending on the quality of the audio content.
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