Choosing between selling online through e-commerce or doing it the traditional brick-and-mortar can be a challenge. Hence, your decision will set the course for the future of your business. Nowadays selling through social media is popularly known as social selling. The industry is referred to as social commerce. Here are 5 social media platforms that you can use to your advantage for social selling.
Facebook is an ever-growing platform, over the years we’ve seen updates regularly. Its not just a social media platform used to communicate; now popularly used by age groups above the age of 40. Hence, a large deal of buying and selling of clothing items, lifestyle accessories are taking place on a daily basis. Facebook groups created by individual members specifically for this purpose. It is one of the best options where you can post information about your product on any group. Hence, the visibility from thousands of members from different group members.
Not a lot of people are aware that LinkedIn offers a platform for those looking to connect with customers. It is an ideal platform for those conducting B2B e-commerce. With the use of LinkedIn groups, you can connect with many individuals and also generate engagement for your brand as well as theirs. LinkedIn can help you to connect with key decision-makers of various companies. Thus, this could prove to be a helpful tool to market your product.
Instagram is a mobile social network that helps users to edit and share mobile pictures, as well as photo. It originally started with the idea of just content sharing. This is done with followers of similar interests. Additionally, now sellers can promote their product through pictures, stories, short videos, reels, etc. Business owners can link their Instagram account to other social networking sites. The quality of your product image is an important factor to grab attention from potential buyers, followed by a catchy caption and offers. The use of hashtags on Instagram makes it possible to gain more visibility.
Youtube doesn’t let you directly sell and buy products but it is an exceptional platform to market your brand and bring attention to your store. You can post authentic testimonials, customer reviews and through this, a large crowd can be directed to your store. Demonstrations of your products or ads, they play a key role in social selling, and Youtube is the best platform for the same.
WhatsApp has launched an initiative called “WhatsApp Business” for small-scale budding businesses to promote and give them a social media platform to earn and grow their business. The newly launched app has features that can streamline your business to some extent. The user can generate quick replies, and instantly begin chatting with customers. In addition to the basic features, the company has added metrics to track down overall messages that have been sent and delivered to customers.
If you’re trying to sell through social media, these are the best platforms that you could incorporate. The features of these social media platforms will help you to connect with customers on a larger scale.
Quality content and authentic information about your content will take your business a long way by generating sales and buzz for your business. Go ahead and create your eCommerce store on Dash101 and integrate the same with different social media platforms, thus enhancing social selling in eCommerce.
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