Instagram is an easy to browse interface that bridges the gap between customers, brands, and followers. With all of the available active followers, it provides a potential market that brands need to tap into. Huge brands that have their websites are selling on Instagram with the help of shoppable tags. In this post, we are going to talk about ways to increase sales on Instagram and how that can transform your business.
Instagram has become that platform that supports not just the big names but also some home based and small scale businesses. It has given them a platform to showcase their skill and make money from it. With features like reels, IGTv, guides, there is so much that one can explore in terms of finding ways to increase sales on Instagram. As long as you have a brand, brand colours and logo to play with that you want to focus on, there is nothing that should ones business from growing on Instagram.
If you’re a small business, then another essential that you need to focus on is the changing algorithm on social media platforms like Instagram. Keep up with what works for your page and audience. Some times, all it takes is a like or a comment to engage with. At other times, a few shares can help you increase your reach on Instagram. This shows that the kind of content you are creating is directed to a specific set of audience and is something that you’re attempting in order to grow your business. Keeping a check on algorithms can definitely contribute to finding different ways to increase your sales on Instagram. So without further ado, let us look at all the ways that will help you boost your business on instagram.
7 Ways That Can Help You Increase Your Sales on Instagram
Focus on Pictures
On an online platform, customers like to get a realistic view of the product. For this, your pictures need to be aesthetically pleasing but at the same time, you also need to use images of high quality along with an eye-catching caption as well. Let your approach be precise but at the same time make sure that your pictures stand out from other brands.
You can start by selecting a certain theme for your feed and stay in the lines of it. There are many apps online that help you choose the right grid or aesthetics for your brand. Pick an app and start working on rectifying your feed, making it more attractive and engaging. One of the ways to increase sales on Instagram through your feed is by using high resolution images of your products along with adding some quality content and quotes in between. You can also add tips on how to style the products or which products go together and recommendation of the day sort of a thing.
Use Multiple Tools
Instagram has several tools that can help you to promote your brand which will eventually increase your sales. Stories, reels, Igtvs, or any video content are more engaging content in comparison to pictures. Use them to your advantage by letting your customers see your product in action.
Stories for example, last for just 24 hours, so you can really add value to it by making quality content using images or polls or even do an ‘ask me anything’ session once a month. This really improves engagement and trust among your audience as most people like to see a face behind the brand or someone they can talk to or engage with.
When it comes to reels, brands have noticed a considerable growth through this tool. Not only are they a fun way to introduce something to your audience but they’re also an effective medium. They have a long lasting impression as compared to a regular post owing to the music, the format and the fact that it is a 15-30 second video and yet so effective. There are trending audios that you can find when you open the reels feature itself and by using the right hashtags, you can help your video reach a wider audience. After all, Instagram is about growing your sales and business.
Engage with Followers
When your followers’ comment on your posts, it simply means that they find your content relevant and they’re trying to establish a connection with you. Replying to their comments and messages can increase loyalty.
Not just that, you should also try and host giveaways or start your own challenge with a unique hashtag. These are ways to increase your sales on Instagram and also your engagement on the page. By doing so, you can follow up on all the activities that take place using that hashtag and see the response it generates for your brand. Another way of engaging with your followers is by going LIVE. Host a live session for your followers and select a topic for each session that you’d want to talk about. You can also invite a guest to talk about something that is related to the products or how you can get the best deals from the store and so on. Another way to increase your sales on Instagram and invariably your engagement is by allowing one person to enter the LIVE session and ask relevant questions. This makes it more real and believable when your interactions include a third person, who is a real customer.
Encourage your customers to give reviews for your product. It can be beneficial for you as you can also understand if there are any flaws in your order fulfillment. On the other hand posting, such reviews can help potential buyers to build trust in your brand.
You can post reviews as testimonials. Do something on the lines of Testimonial Tuesdays and start posting them on your handle. Create interesting images which show the testimonial in the form of a text or if you can get permission to use their pictures then that can add value too. You can also have a feature on your website that allows your audience to rate your product individually or their experience in general. These ratings and reviews are important for your brand and for retargeting your customers.
Instagram advertising will help you to reach potential customers and stand a higher chance of converting leads to buying agencies. Ads on Instagram give you more exposure and you get to choose your target audience as well. You can include links that direct users to your account or website.
Ads are a great way to target your potential customers. It picks up on what your viewers have shown interest in or spent time on. Make your ads effective by limiting the usage of words and instead focusing on the design appeal. Convey your message in a crisp and concise manner so as to help customers relate to it. At the end of the day, you need to find a way to convert your potential customer into a buyer. So keeping that objective in mind, work out the design and text and post your ads.
Influencer marketing is getting more and more popular. Since influencers already have an established audience and a good number of followers, it makes it easier for them to connect with the masses. Influencer marketing generally works on barter exchange. So, get to know which influencer would suit your brand the best.
There are different grades of influencers. Based on your budget, you should approach influencers who you think will add value to your brand and those who will find a way to increase your sales on Instagram. Influencers don’t always looking for a monetary collaboration. In some cases, you can give them some products in return for a product review for the same. Their stories and reels that showcase your products, can actually get you the traction you need considering their follower base.
In fact the promotional content coming from influencers tells a lot about how you can sell on Instagram without actually having to invest much. After all, people need a known face to resonate with and to be able to trust.
The USPs of your brand can make you stand out from other brands. Just having a presence on Instagram doesn’t make much of a difference, if your content is monotonous. Get creative and make sure that your content is fresh and relevant.
Since Instagram is a mobile-friendly app, the shopping experience of your customer is better. These were basic steps that you could put into practice to make your Instagram business account profitable. Use Instagram Insights to understand your audience better. Building a repo with your followers is essential especially if you’re a smaller business. You can get creative with this, but make sure that you’re posting after regular intervals.
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